CHALLENGE
In 2018, ANKO Vietnam decides to launch a new product which will be promoted to be the hero product of company in the future.
The product concept & launching campaign in Digital are needed to be built.
SOLUTION
Scope of Work: Product Desk Research, Launching Campaign in Digital
Activities: Desk Research & Mar-com Planning Suggestion. Product positioning & detail planning & executing for launching (Shooting KV, Shooting clip, Social Media Content, Booking KOLs & Hot Fanpage, suggestion for OOH Frame & LCD booking)
Time: 4.5 Months
Budget: Confidential
Result: Increasing 135% KPI for Social Media Engagement
MARKETING ACTIVITIES
MARKETING ACTIVITIES
PRODUCT DESK RESEARCH
Launching campaign in Digital & OOH: creation of “Lucky taste” as the name and spirit of the product.
PRODUCTION
– KV Shooting from idea sketch to execution.
– Branding Clip customized for various target audiences.
– Social Fanpage Content
MEDIA PLANNING & BOOKING
MEDIA PLANNING & BOOKING
- – Out of home Location & Schedule planning stick & support to Brand’s Sale plan.
- – Booking No.1 influencer OF 2018 – Viruss to promote the product concept & moment of usage (while playing games on PC/ Mobile with the feeling of accidental lucks).
- – Hot Fanpage Booking with current trend adaption.
RESULT Increasing 135% KPI for Social Media Engagement
