CHALLENGE

In 2018, ANKO Vietnam decides to launch a new product which will be promoted to be the hero product of company in the future.
The product concept & launching campaign in Digital are needed to be built.

SOLUTION

Scope of Work: Product Desk Research, Launching Campaign in Digital
Activities: Desk Research & Mar-com Planning Suggestion. Product positioning & detail planning & executing for launching (Shooting KV, Shooting clip, Social Media Content, Booking KOLs & Hot Fanpage, suggestion for OOH Frame & LCD booking)
Time: 4.5 Months
Budget: Confidential
Result: Increasing 135% KPI for Social Media Engagement

MARKETING ACTIVITIES

PRODUCT DESK RESEARCH 

Launching campaign in Digital & OOH: creation of “Lucky taste” as the name and spirit of the product.

PRODUCTION

– KV Shooting from idea sketch to execution. 

– Branding Clip customized for various target audiences. 

– Social Fanpage Content

MEDIA PLANNING & BOOKING

  • – Out of home Location & Schedule planning stick & support to Brand’s Sale plan.
  • – Booking No.1 influencer OF 2018 – Viruss to promote the product concept & moment of usage (while playing games on PC/ Mobile with the feeling of accidental lucks).
  • – Hot Fanpage Booking with current trend adaption.

RESULT

Increasing 135% KPI for Social Media Engagement

Location

15c Nguyen Khang Str,
Cau Giay Dist,
Hanoi

Start a conversation

match@markus.agency
+84 035 982 9258

Privacy Preference Center