CHALLENGE
After 9 years of holding the annual event, TĐBYT wants to bring out the new concept: “Every small changes will bring out big difference.”
But how do we spread out the message successfully?
SOLUTION
Scope of Work: Big Idea & Creative Campaign
Activities: Creat concept plan for the campaign, including tagline, write script & supervise production house in producing key clip.
Time: 1.5 Months
Budget: Confidential
Result: ~520.000 views with ~1.700 shares in all channel.
MARKETING CAMPAIGNS
MARKETING CAMPAIGNS
CAMPAIGN IDEA
VIỆC NHỎ MỖI NGÀY - ĐỔI THAY TRÁI ĐẤT
The brand will show the small inner conflicts in each of us vividly and clearly through the image of tough football matches, where thanks to the support of Brand Ambassador – U23 Football team, we will win ourselves and do small things to protect the environment.
MEDIA PLANNING & BOOKING
– Idea and script for key clip with U23 football player as KOLs
– Supervise production house in producing key clip
