CHALLENGE
Premium product in the high-end segment.
• Low brand awareness.
• Limited budget.
• Start-up team with a great vision but lack human resources.
SOLUTION
Why:The quality of fabrics fails to meet the high demand of the booming market -bespoke suits for Vietnamese.
What: High-quality cloth from Huddersfield town, the heart of Savil Rows bespoke street, at a reasonable price.
How: Trustworthy, Passionate, Master, Crafted.
Who:Huddersfield, British, Elegant, Wise, Classic, High Class.
MARKETING CAMPAIGNS
MARKETING CAMPAIGNS
CAMPAIGN 01
DEVON X HUDDERSFIELD CLOTH
A collaboration with designer Devon Nguyen in Vietnam International Fashion Week 2016.
CAMPAIGN 02
THE FATHER GIFT
Introduction the Father Gift Package by Huddersfield Cloth.
PRODUCTION
PRODUCTION
A TRIBUTE TO
VIETNAM’S BESPOKE TAILOR
