(Client)
VPBank SME
(Category)
Banking & Finance
(Service)
Brand Awareness
Social Media
Content Marketing
OVERVIEW
(Context)
VPBank SME is the specialized division serving small and medium enterprises. Despite offering comprehensive financial and non-financial solutions, brand awareness among target customers remained low compared to competitors.
(Challenge)
The SME banking market is highly competitive. VPBank SME needed to cut through the noise and establish itself as the most comprehensive SME partner — “Ngân hàng hỗ trợ SME toàn diện nhất.”
OUR EXECUTION
From brand awareness to meaningful engagement — a 360-degree campaign built on 4 strategic touchpoints.
1. Key Visual (KV)
A master campaign KV brought the “Chạm Thịnh Vượng” concept to life, supported by 4 dedicated sub-KVs and 25 adaptations for social, digital, and offline channels.
Master KV — “Chạm Thịnh Vượng” campaign
Chạm Vững Mạnh Tài Chính
Chạm Số Hóa Toàn Diện
Chạm Bồi Dưỡng Kiến Thức
Chạm Mở Lối Kinh Doanh
2. Social Content
A high-volume, always-on content strategy across Facebook: 14 single posts and 16 multi-image posts, plus 8 GIF/short video posts and 2 interactive minigames. Each piece translated the brand message into relevant stories for SME business owners.
3. Talkshow Series “Chạm Thịnh Vượng”
An educational talkshow series launched in February 2026, covering finance, digital transformation, and business knowledge — positioning VPBank SME as a trusted advisor, not just a bank.
4. Testimonials
Thạch An — From zero to a trusted agricultural brand
Hải Thịnh — Scaling production with flexible financial solutions
ASIM — Reaching 1M+ users in 2 years with digital transformation support
CAMPAIGN GALLERY
RESULTS
(1,102% of target)
(108% of target)
The campaign successfully established VPBank SME as a top-of-mind brand for Vietnamese SME business owners, with proven KPIs exceeding targets across video views and fan growth.
