CHALLENGE
The Brand was official distributed in Vietnam in 2011 by other company. The awareness was quite low, along with bad distribution which lead to market withdrawal.
2019, Sanosan is back to Vietnam market by Vietconnection with aiming to highlight its new USPs: OLIVES – ORGANICALLY GROWN & Hydrolysed milk protein
SOLUTION
Scope of Work: Digital Campaign & Build up new brand idea. Brand – Trade – Sale Alignment Consultation.
Activities: Creative Idea, Shooting Branding Clip & Key Visual, Booking KOLs, PR, Word of Mouth Channel, Digital Ads, Social Contents. Brand
Time: 3 Months
MARKETING CAMPAIGNS
MARKETING CAMPAIGNS
BRAND IDEA
The unique concept of baby skin, developed by product USP
PRODUCTION
– KV Shooting & Design to promote the concept
– Branding clip to highlight Baby Skin concept with product features
– Social Fanpage content
MEDIA PLANNING & BOOKING
MEDIA PLANNING & BOOKING
PR Article booking to raise the need & introducing new concept
Booking top influencers in Beauty & Baby & Mommom - Ms. Trinh Pham
