One programme. Two degrees. Wider paths.
BUV didn’t just want to introduce a Dual Degree Programme.
They needed to make “safe choice” feel bold, global, and full of future possibilities.

(Client)

British University Vietnam

(Category)

Education

(Service)

Campaign Strategy
Creative Direction
Digital Media

OVERVIEW

(Context)

In Vietnam’s higher education market, “safe” often means fewer risks.
BUV wanted to redefine it as more future possibilities.

(Challenge)

Make dual degrees feel familiar, credible, and ambitious.
Serious enough for parents. Inspiring enough for students.

OUR EXECUTION

We opened the path wider with Start Wider 

Programme KVs: A flexible visual system built for Business Technology,
Banking & Finance, Graphic Design, and Illustration & Animation.

A campaign built to make one thing clear:
the safest path forward is the one with more ways to grow.