A new savings account with a lucky name: Lộc Phát.LPBank didn’t just want to launch it.They wanted to make it feel like a fortune drop — wrapped in scrolls, coins, and digital glow.
A new savings account with a lucky name: Lộc Phát.
LPBank didn’t just want to launch it.
They wanted to make it feel like a fortune drop — wrapped in scrolls, coins, and digital glow.
(Client)
LPBank
(Industry)
Finance & Banking
OVERVIEW
(Challenge)
Make people feel the “lộc” before they care about the “lãi”.Turn a functional product into a festive ritual.And make LPBank own the Lộc Phát space — not just in name, but in vibe.
Make people feel the “lộc” before they care about the “lãi”.
Turn a functional product into a festive ritual.
And make LPBank own the Lộc Phát space — not just in name, but in vibe.
OUR EXECUTION
We brought “Lộc Phát” to life across every pixel:
We brought “Lộc Phát” to life across every pixel:
Landing Page: Built to scroll like lì xì — animated, festive, flowy
Landing Page: Built to scroll like lì xì — animated, festive, flowy
CGI Hero Video: Featuring Hoàng Đức and a fortune universe exploding from a tap
CGI Hero Video: Featuring Hoàng Đức and a fortune universe exploding from a tap
Social Content: Snappy, red-and-gold, and full of "Lộc"
Social Content: Snappy, red-and-gold, and full of "Lộc"
When other banks talk about interest...We made people feel lucky first.
When other banks talk about interest...
We made people feel lucky first.
