Beauty From Within

(Client)

Elasten Germany Brand

(Service)

Brand & Digital Marketing Strategy

(Industry)

Beauty & Healthcare 

OVERVIEW

(Brand Overview)

Elasten Germany, the No.1 pharmaceutical collagen brand, is trusted for HC Complex technology with superior absorption and efficacy.

(Context)

In Vietnam, collagen is viewed as a beauty product, not typically bought in pharmacies — a major shift from Germany.

(Challenge)

Consumers have low knowledge, face confusion from many formats, and rarely connect pharmacies with beauty — making awareness and distribution harder.

OUR EXECUTION

The goal is to position ELASTEN, the leading pharmaceutical collagen brand in Germany, as a beauty cosmetic product in Vietnam. To achieve this, we will modify and customise the communication strategy and key brand assets to create a beauty-focused image for the brand. Additionally, we will meticulously select the appropriate Brand Ambassador to reinforce this image.

RESULTS

11.547.498

Impressions

2.164.867

Page Engagement

20.000

Total Page Likes

5.576.234

Reach

5.375.853

Video Plays

1.903.000

Clicks