The First Mover – Promoting VF 8 with Stories that Inspire Action

(Client)

VinFast

(Service)

Brand & Digital Marketing Strategy

(Industry)

Automotive 

OVERVIEW

(Brand Overview)

From a nation’s vision to the world’s stage, VinFast redefines mobility with sustainability and innovation — leaving behind a legacy for the generations to come.

(Context)

VinFast, Vietnam’s leading EV brand, was promoting the VF 8 – its first global model and most iconic to date. A mid-size SUV for achievers and modern families, VF 8 needed more than awareness: elevate emotional resonance and reshape brand perception.

(Challenge)

How do you get accomplished individuals to trust and choose a new Vietnamese electric vehicle – not just as a car, but as a personal statement?
This audience isn’t swayed by hype. They believe in values, not vanity.

OUR EXECUTION

We launched “The First Mover” – a testimonial series featuring director Victor Vũ and musician Huy Tuấn, two cultural icons known for their pioneering spirit. Each story follows a clear emotional arc:

⟶ Awakening ⟶ Trying ⟶ Trusting ⟶ Continuing

The creative line “Thử và Tin – Try & Trust” became the core of the campaign – turning each VF 8 into
not just a product, but a proof point for those who dare to lead.