Đồng hành cùng doanh nghiệp SME
Đồng hành cùng doanh nghiệp SME
CHẠM THỊNH VƯỢNG
CHẠM THỊNH VƯỢNG
(Client)
VPBank
(Industry)
Finance & Banking
(Service)
Brand Awareness
Social Media
Content Marketing
OVERVIEW
(Context)
VPBank SME is the specialized division serving small and medium enterprises. Despite offering comprehensive financial and non-financial solutions, brand awareness among target customers remained low compared to competitors.
VPBank SME is the specialized division serving small and medium enterprises. Despite offering comprehensive financial and non-financial solutions, brand awareness among target customers remained low compared to competitors.
(Challenge)
The SME banking market is highly competitive. VPBank SME needed to cut through the noise and establish itself as the most comprehensive SME partner — "Ngân hàng hỗ trợ SME toàn diện nhất."
The SME banking market is highly competitive. VPBank SME needed to cut through the noise and establish itself as the most comprehensive SME partner — "Ngân hàng hỗ trợ SME toàn diện nhất."
OUR EXECUTION
From brand awareness to meaningful engagement — a 360-degree campaign built on 4 strategic touchpoints.
From brand awareness to meaningful engagement
— a 360-degree campaign built on 4 strategic touchpoints.
Testimonials
Thạch An — From zero to a trusted agricultural brandHải Thịnh — Scaling production with flexible financial solutionsASIM — Reaching 1M+ users in 2 years with digital transformation support
Thạch An — From zero to a trusted agricultural brand
Hải Thịnh — Scaling production with flexible financial solutions
ASIM — Reaching 1M+ users in 2 years with digital transformation support
Thạch An — From zero to a trusted agricultural brandHải Thịnh — Scaling production with flexible financial solutionsASIM — Reaching 1M+ users in 2 years with digital transformation support
Thạch An — From zero to a trusted agricultural brand
Hải Thịnh — Scaling production with flexible financial solutions
ASIM — Reaching 1M+ users in 2 years with digital transformation support
RESULTS
2.204.000
Video Views
(1,102% of target)
10.863
New Page Likes
(108% of target)
193.927
Organic Engagements
The campaign successfully established VPBank SME as a top-of-mind brand for Vietnamese SME business owners, with proven KPIs exceeding targets across video views and fan growth.
The campaign successfully established VPBank SME as a top-of-mind brand for Vietnamese SME business owners, with proven KPIs exceeding targets across video views and fan growth.
