Priority Testimonial – Stories of What's Next
(Client)
Techcombank
(Industry)
Finance & Banking
OVERVIEW
(Context)
Techcombank wanted to deepen connection with Priority clients by telling real stories — not just ads.The campaign would spotlight the voices of those who live the brand, in their own words.
(Challenge)
How do you draw out meaningful stories from real clients — elegantly, authentically, and within the bank’s premium tone?
These weren’t scripted actors. They were high level customers with real journeys — and no second takes.
OUR ROLE
Markus served as production and coordination partner, responsible for:
Producing 6 interview films (4 clients, 2 RMs) & Managing 2-city shoots (Hanoi & HCMC)
We worked closely with the lead creative agency to bring the Horizon concept to life — through light-driven aesthetics and precise, respectful storytelling.
“What’s next?” – A single question. A thousand answers.
Each video begins in shadow and shifts toward light — a metaphor for growth, clarity, and forward motion.
Markus served as production and coordination partner, responsible for:
Producing 6 interview films (4 clients, 2 RMs) & Managing 2-city shoots (Hanoi & HCMC)
We worked closely with the lead creative agency to bring the Horizon concept to life — through light-driven aesthetics and precise, respectful storytelling.
“What’s next?” – A single question. A thousand answers.
Each video begins in shadow and shifts toward light — a metaphor for growth, clarity, and forward motion.
